In The Press

Classics Redefined:

Viski Pop-Up Shop in Bellevue Square Mall

Bellevue, WA 10/15/2016

True Brands announces the launch a pop-up retail shop for its high-end barware brand Viski in Bellevue Square Mall. The grand opening is scheduled for mid-October and the store will remain open until early January. The store will be located directly next to Macy’s, one of the mall’s anchor tenants, and will offer a series of public and private educational and tasting events during its three months of operation.
Viski is the perfect choice for discerning at-home mixologists because it offers impeccably designed products in high quality materials. The products are as beautiful as they are functional - this is why they are the choice of many top bartenders nationwide. Drinkware, bar and wine tools, chilling tools, and serveware are all available within Viski’s carefully curated collections. Viski is currently available through a variety of retailers nationwide and online at 

For more information, images, or to request an interview, contact:

Brigitte Long: PR Associate

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About True Brands

True Brands is a privately-held company that encompasses ten lifestyle brands, including Blush, Collins, Host, Foster & Rye, Pinky Up, True, True Zoo, Twine, Cakewalk and Viski. From its humble beginnings in the founder’s garage, the company has grown into a market leader in the beverageware category, working with over 20,000 retailers nationwide and abroad.